Brand Build, Design & Management
Your brand shapes your business and how people view it. Whether a start-up or rebrand, we help you stand out from the competition, enabling you to attract better customers, with authority, while commanding higher prices for your products or services and regrow brand loyalty.
Branding helps you show potential customers that you’re authentic, trustworthy and an established credible business.
Your brand identity includes:
- Logo
- Typography
- Colour Palette
- Tonality and Messaging
- Marketing collateral designs – Letterhead, Invoice, Business Card, Email Signature, Company Profile, to name a few
Website Design, Development & Management.
One of the main reasons you should have a website for your business is to increase your brands credibility. A major advantage is that your website acts as a preview and shop front, showcasing your brand, services or products to prospective customers, that is accessible to anyone, anywhere, anytime.
Through our partner, Blue Goat Digital we are able to provide you with:
- Purchasing a domain & hosting your site
- Building and developing best-in-class apps and websites that are mobile compatible
- Search Engine Optimization
- Professional and conversion copywriting that is engaging, entertaining and educates your audience within the parameters of your chosen typography, tonality and business personality
- World-class artwork, graphics and visuals that are quickly downloaded and add to the overall appeal of your website design
- Ensuring your site offers easy navigation, relevant functionality and strong CTA’s
- Monthly management, updates and performance reports
Social Media Marketing Management
Social media helps your business attract customers, get customer feedback and build customer loyalty that is organic, authentic and increases your market reach, including international markets. Social channels provide a platform to build relationships, share
Your expertise, increase your visibility, connect with your consumer at any time and gain valuable insights while growing your brand.
We offer all types of digital advertising & Social Media Marketing support:
- Social Media Marketing Strategy
- Content plan and Calendar
- Social page set up & optimization
- Weekly posts & content publishing
- Content design and creation
- Social media copywriting
- Pay per click & Google Adwords
- Campaign & community management
- Display advertising
- Social adverts and boosting
- A/B Testing
- Analytics & Performance Management
Email Marketing & CRM Management
(Sub services incl CRM set up, work flow optimization, lead generation and management, copy writing, content creation).
Email marketing allows you to regularly stay in touch with your customers, website visitors and new leads. Email marketing is considered one of the most effective ways to generate new revenue, helping you reach and connect with your target audience in a personalized way, to promote your business and communicate with your leads at an affordable cost.
We offer full-scale email marketing services and solutions that are personalized
- Email marketing strategy
- Email marketing content plan and calendar – Welcome, Newsletter, Lead nurturing, Confirmation, Dedicated, Invite, Promotional, Survey & Seasonal emails
- Automated software set up & optimization
- Professional and conversion copywriting
- Email content creation and layout design
- Segmentation & Personalization
- CRM Management
- 3rd Party lead aggregator website relationship management
- A/B Testing
- Email marketing analytics and performance reporting
Brand Partnership, Expo, Events & Experiential Activation Management.
Brand partnerships provide a platform to help brands achieve their business goals & often includes increasing the market share, to drive growth & expansion. Partnership marketing helps you create innovative & unique solutions to offer your customers. Partnerships bring brands together to help them reach new audiences, offer something new to their customers, and enhance the perception of their brand. Networking and participation at events, expo’s, tradeshows and experiential activations help professionals and executives to build relationships, position their brand as experts and thought leaders in their sector, increase sales, build credibility, recruit talent & suppliers, showcase & demo their product or services, and stay up to date with latest insights, trends, influencers and updates to their industry.
We help you achieve your business goals:
- Brand Partnership strategy
- Trade Show and Events calendar
- Full coordination and negotiation of experiential activation and participation at trade shows, events, expo’s, retail activations and pop up’s including stand location, stand build, marketing and brand collateral, digital AR, VR and AV, supplier management, and promotional staff recruitment and exhibition training
- Pre, during and post activation marketing and advertising
- Lead generation and lead nurturing management
- Project management of the activation in its entirety
- Build relevant brand partnerships in the co-marketing, co-branding, integration and sponsorship space
Short term rental consultancy & optimization
With over 4 million hosts worldwide, over 7 million listings, in 100 000 cities in 220 countries and regions on Airbnb alone in 2022 – making up for more than 20% of the global vacation rental industry, there is an astronomical amount of competition. It is without a doubt that your listing on Airbnb is not only viable but lucrative as since 2008 Airbnb hosts have earned in excess of $180 billion in revenue, while Super hosts generate an average 64% more income than a regular host.
With personal experience as an Airbnb Super host, we help you stand out from the masses and be a part of the community welcoming a guest check in every 2 seconds around the world.
- Airbnb Consultancy with guides and ongoing support to gain Super Host status
- Listing optimization – Listing title, summary, space, guest access, facilities, neighborhood attractions, local transport options & photo captions
- Personable, Clear and Descriptive professional and conversion copywriting
- Sourcing & coordination of a local, professional property photographer
- Bespoke guidebook
- Unique host profile
- Authentic and original Airbnb Experience content
- Exclusive short-stay rental website
Franchise consultancy & optimization
The franchise business model is a less risk and higher reward business opportunity for any new or savvy investor. Regardless of the sector, franchisors offer their franchisees ongoing business support, stability, market expertise, higher profits, lower failure rates, brand recognition and loyalty, all while being their own boss.
Across the globe, 1 in 7 businesses is a franchise – which equates to around 2 million franchised companies, employing 19 million people. According to the US, franchising contributes a staggering $2.3 trillion to the global economy every year.
With our experience working on behalf of global franchise businesses, we work closely with franchisors to effectively support their franchisees and to further their expansion plans and ongoing growth
- Franchise Consultancy & mentorship
- Franchise Business Development set up and optimization
- Sales and Marketing collateral and branding creation
- Establishment of financials and legal
- Assistance and support with association registrations
- Delivery of all On Point International Marketing services with B2B Franchise focus
- Delivery of all On Pint International marketing services with B2C Franchise focus
