The 4 fundamental brand architecture types
By definition; In the field of brand management, brand architecture is the structure of brands within an organizational entity. It is the way brands within a company’s portfolio are related to, and differentiated from, one another. Wikipedia
Brand Architecture is a system that organizes brands, products and services to help an audience access and relate to a brand. A successful Brand Architecture enables consumers to form opinions and preferences for an entire family of brands by interacting or learning about only one brand in that family.
Building Blocks of Brand Architecture
Knowing the four brand architecture types and their differences will allow you to structure your organisation in a way that is both manageable and practical with further option for growth and adaption without drastic disruption in later years.
- Branded House
- House of Brands
- Endorsed Brands
- Sub Brand