Marketing Analytics That Matter
Measuring What Really Moves the Needle Here’s a truth most marketers don’t like to admit: just because you’re busy doesn’t mean you’re effective. You can launch campaigns, run ads, publish content, and host events – and still not know whether any of it is truly driving business impact. In a world where marketing accountability is […]
Inclusive Marketing Done Right
In an increasingly interconnected and diverse world, brands are no longer judged solely on what they sell; but who they include, how they show up, and whether they respect the humanity of the communities they serve. Inclusive marketing isn’t a buzzword or a trend – it’s a strategic imperative. Done well, it fosters deep trust, […]
Black Friday Uncovered: A Guide to Making Your Black Friday Campaigns Count
Black Friday Uncovered: A Guide to Making Your Black Friday Campaigns Count Every year, Black Friday rolls around like clockwork, igniting a frenzy of deals, discounts, and checkout lines that seem to stretch for miles—well, at least they did before we all started shopping online in our pajamas. Whether you’re a shopper hunting for that […]
From Overwhelm to Overcome: Empowering Strategies for Stress Management
From Overwhelm to Overcome: Empowering Strategies for Stress Management April is stress awareness month and we regularly meet with clients who are overwhelmed, dealing with anxiety and procrastination as they just don’t know where to start when it comes to marketing their brand and business. While On Point International Agency can support, assist and manage […]
Her Story
Her Story I have to admit I’m a little annoyed as I draft this blog post in preparation for International Woman’s Month. Every year around this time, you start to see the floral arrangements increase in price, all window displays in shades of pinks and champagne, and the gifting experiences are always booze, books and […]
Top 25 must read business books in 2024
Top 25 must read business books in 2024 Author: Natasha Thompson The former CEO of Microsoft and the richest man in the world, Bill Gates has said that he reads about 50 books a year, or about a book a week. Reading books reduce stress and help you relax, improve your concentration and memory, expands […]
The 4 fundamental brand architecture types
The 4 fundamental brand architecture types By definition; In the field of brand management, brand architecture is the structure of brands within an organizational entity. It is the way brands within a company’s portfolio are related to, and differentiated from, one another. Wikipedia Brand Architecture is a system that organizes brands, products and services to […]
Top 10 elements to consider when building your brand
Top 10 elements to consider when building your brand Author: Natasha Thompson Building your brand is the fun and creative part of starting and launching any business however; every choice you make needs to be determined with purpose and with consideration to the bigger picture. Brand Building Here are our top 10 elements to consider […]
Creative and innovative campaigns that offer ROI
Creative and innovative campaigns that offer ROI Date: 1 April 2023 Author: Natasha Thompson While creativity is the ability to produce new and unique ideas, innovation is the implementation of that creativity. Considering the most creative and innovative campaigns of 2022 thus far we cannot help but look into the trends that make these campaigns so […]
We’re spilling the tea on Woman in business
On Point International is a proudly female owned and managed business. We have been successfully managing brands for over 10 years. Over the years, our clients have awarded us an opportunity to work with a wide variety of products, services and brands that are each either male or female owned. All successful, owing to a […]
